We are thrilled to announce the release of the Grade 12 General Business textbook, available for download in PDF format. Authored by Bantie Workie and meticulously edited by Worku Mekonnen, this textbook is designed to provide students with a comprehensive understanding of the world of business, including marketing, communication, trade, and financial management. Let’s delve into the details of this educational resource.
Meet the Author, Editor, and Reviewers
Author:
- Bantie Workie (MSc)
Editor:
- Worku Mekonnen (Ph.D)
Reviewed by:
- Helen Alemayehu
- Fikadu Girma
- Abraham Worke
The collaboration between the author, editor, and reviewers ensures the accuracy and quality of the textbook’s content.
Exploring the Book’s Content
The Grade 12 General Business textbook covers a wide range of topics related to the business world, equipping students with essential knowledge and skills for a successful career. Here is an overview of the content:
- Unit 1: Marketing
- Understanding the concept of marketing and its functions.
- Exploring the notion of a market and its significance.
- An overview of the marketing mix.
- Unit 2: Communication
- Defining communication and its role in business.
- Examining various methods of communication.
- Effective formats for business messages, reports, and curriculum vitae (CV) writing.
- Preparing for interviews.
- Unit 3: Trade
- Defining trade and its importance.
- Exploring foreign trade and its implications.
- Unit 4: Business Records Keeping and Financial Reports
- Understanding accounting and its significance.
- Navigating the world of financial records, including balance sheets and income statements.
- Managing income and expense accounts.
- Utilizing financial statements for business decisions.
- Operating the petty cash fund.
Accessing the Textbook
To access the Grade 12 General Business textbook in PDF format, please visit the official website of the Ethiopian Ministry of Education or inquire with educational institutions in your region. This textbook is a valuable resource for students, educators, and anyone interested in gaining insights into the world of business, marketing, communication, trade, and financial management.
In conclusion, the release of the Grade 12 General Business textbook in PDF format represents a significant contribution to business education in Ethiopia. Authored by Bantie Workie and expertly edited by Worku Mekonnen, this comprehensive resource equips students with the knowledge and skills needed to navigate the dynamic world of business. It emphasizes the importance of marketing, effective communication, trade, and financial management in today’s business landscape. This textbook is poised to empower Ethiopia’s future entrepreneurs, business leaders, and professionals.
